Client: Graphika Manila
Project: Graphika Manila Opener
Graphika Manila is the premier creativity conference in the Philippines, hailed as one of the most influential events on design this side of the world.
We were approached by Aram, the organiser of Graphika Manila, to work on this year's branding. Of course, we couldn't refuse! We were also featured as speakers, speaking alongside Gary Baseman, Artgerm, Marcel Ziul, Jonathan Kim, Kerby Rosanes, Rizon Parein, etc.
We took in mind the goals of Graphika Manila's attendees:
To learn, get inspired and adapt to new ideologies and thoughts.
Our concept of adaptation brings us from the past to present, into the future.
The Past (ourselves as designers) to Future (successful designers);
To do this, we introduce the evolvement of one animal to another.
(also known as the water buffalo):
The Carabao is a representation of endurance and that that displays patience and resilience. These are the same values that are required to get started in the industry. It represents our struggles of each individual.
The fish is a representation of unity and strength in numbers. Only when we learn from each other and work together, then we are able to improve ourselves and grow.
The Philippine Eagle:
The Philippine Eagle is a representation of strength, uniqueness, wisdom and firmness. All of which are traits of a successful designer.
We introduced three different environments to our story, the canyon, a freshwater lake, and the skies.
The canyon is a representation of an empty, dry, and bumpy start of every individual. The freshwater lake is a representation of a different form of struggle, fighting against the water currents. The skies is a representation of freedom and endless reaches. This is every designer’s target and achievements.
We implemented our animals into the logo by blending the visual style together to keep both intact through its logo.
With the concept and logo locked down, we are then able to proceed to create the poster using our characters and its environment. With the poster, we incorporated the different environments that we conceptualised to provided.
Initial Website Concept:
We proposed to create a website that brings the audiences through a form of visual storytelling,
with its different perspectives, environments and animals. To further emphasise the experience, we wanted to play with depth and moving gifs.